We set out to do things differently when we founded GoodieCo. After a lifetime spent working with some of the biggest brands in the beauty industry we knew what was wrong and how we wanted to approach things when we launched GoodieCo. It came down to making zero compromises with the brand.
We built GoodieCo around clear principles - working from the ground up from the highest quality ingredients we could get our hands on. Building an online only business, so we were only answerable to ourselves and our customers. And focusing on natural, ethical and conscious products that worked. Being able to create, and then share these products - delivering a little happiness and confidence to customers around the world has been a true privilege.
Mark & Jacquie
Our belief is that great skincare doesn't need the proverbial kitchen sink thrown at it.
At GoodieCo our skincare is about harnessing a small, carefully selected range of the right ingredients for the needs of the skin. If a product has dozens of ingredients in it - chances are they're in there because it makes a good story on the label - not because they need to be there.
We focus on what your skin needs - ingredients at effective concentrations to work and of the the highest standard - prepared with respect and care. We avoid fillers to bulk out the size of our products and we don't pad out the list of ingredients.
Natural is just the starting point for us. There's a huge difference between natural ingredients grown and harvested at industrial scale with heavy use of pesticides and other nasties vs those that come from independent, local and ethical growers.
What goes into your skincare is what goes into your body. At GoodieCo we're firmly commited to only sourcing the highest quality ingredients and raw materials we can get our hands on. Organic or wildcrafted - sourced from independent growers and suppliers.
We work closely with farmers and local suppliers here in Australia to research, identify & understand the stunning native flaura & botanicals available to us and focus on creating formulations that nourish, nurture & support the skin in the purest, simplest & most effective way we can.
We do the best to minimise our footprint here at GoodieCo. We don't just focus on sustainable packaging - we focus on avoiding as much secondary packaging as we can plus sending less parcels.
We use over 95% glass & metal for our packaging, not plastics. We avoid using secondary packaging whenever possible (i.e individual boxes for each product) - and ship in biodegradable cardboard boxes & paper packing.
We also know that every time we put a package in the mail there's an environmental cost. That's one of the key reasons why restrict supply of single items in favour of larger - longer term usages (i.e our deluxe/ 6 month items), bigger bundles (i.e our Top-Ups) and larger sets.
Our mission is to create the cleanest, most effective skincare on the planet. Skincare that works, made with care and attention. We're proudly created in Australia.